Essence: People remain loyal to a brand for a long time if they are impressed by its social activities. If consumers see that a company is doing good deeds, they may buy from it more often and in greater quantities because they want to be involved in charity. This approach is especially effective if you have an empathetic target audience.
You can show your followers that you are helping someone. This will help you build a positive image for your company — people will express their gratitude in comments or simply like your posts. And subconsciously, information about your brand will stick in their minds: in the future, all other things being equal, they may choose you over your competitors.
How to do it. Talk about your good deeds: how you helped a shelter for abandoned animals, what furniture you bought for an orphanage, how much money you donated to a charity fund. You can post photos: for example, of furniture being unloaded. Or screenshots of transfers, videos from the scene: something that even the most discerning users will check and believe.
If you have a project that allows users to engage in charity directly, be sure to mention it as well. Explain to users how they can do a good deed and tell them how your company has already helped someone.
A word of caution. Don’t be afraid to talk about good deeds, even if they seem insignificant to you. Even a post about buying a couple of bags of food for a homeless cat shelter can help build a positive image for your company. Ultimately, you can even share that you give retirees two loaves of bread a week for free. It is important not only to do good deeds, but also to talk about them so that others can follow your example.
You can format your post with an image and text using Canvas, SMMplanner’s online editor. It has templates for creating a wide variety of images.
Which businesses are suitable. Stories about charity appear in the profiles of all companies that are involved in it. And not only companies: people promoting their personal brand and private craftsmen working for themselves also talk about their good deeds.
